We are proud to be leading the next chapter of Flex Fitness, a brand with a strong national presence and a reputation for delivering high-quality fitness experiences across New Zealand.
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Our backgrounds combine deep experience in the fitness industry with strong leadership in business operations and strategy. We’re driven by a bold and ambitious goal:

To move 100,000 Kiwis Every Week!
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This vision is about more than just gym memberships—it’s about making fitness and movement a regular, sustainable part of life for people across the country. We believe in the power of exercise to transform lives, improve mental wellbeing, and build stronger, more connected communities.
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We see a bright future for Flex as a brand that continues to innovate, inspire, and make a real difference.
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Change Begins Here!

I was inspired to become a gym owner after working as a personal trainer and feeling that gyms lacked the community and culture that members and staff deserved.  I was determined to change the fitness industry in Selwyn, Canterbury, and I found my answer in Flex Fitness.

Despite being just a 27-year-old personal trainer with a big dream and not much money to back it up, the team at Flex Fitness treated me with respect and took my ambition seriously. 

Being part of a cutting-edge franchise has been instrumental in supporting my business and attracting members. With the brand's growing reputation and the support of marketing from our National Support Office, gaining new members has become effortless.

My life and career goals have transformed in a short space of time. I am achieving my dream of dominating the fitness industry in Selwyn, having recently opened my third club in just five years!  

The most rewarding aspects of owning a gym are the freedom it provides and the fulfilment of helping members achieve their goals. As a parent, I have the flexibility to be there for my children and enjoy family vacations whenever I want. My job is centred around helping others and doing what I love—training. It doesn't get any better than that.

After operating a wedding and event venue for 10 years, my wife Ari and I decided we wanted a new challenge. We had a personal passion for the fitness industry, after training at gyms for 12 years ourselves, so we decided building a gym would be a great fit for us.

We were drawn to Flex Fitness as a franchise because of the visual appeal of the brand and because of the uniqueness of the different Flex clubs around the country.  The team at the National Support Office have been great to deal with and was one of the primary reasons we chose Flex Fitness.  Their support and expertise has made all the difference. 

For those considering joining the Flex Fitness franchise, I wholeheartedly recommend it. The brand supports and values its owners, encouraging feedback and growth. With a strong sense of purpose and determination to be the best in the industry, Flex Fitness is an exceptional team to be a part of.

Owning a Flex Fitness franchise has been a great benefit both personally and for our community. Our gym fills a much-needed gap, and it brings us immense satisfaction to walk into a facility we personally created, knowing others enjoy it too.