Rob Willems

My obsession with the science of training and the art of coaching began over a decade ago. I have dedicated my life to that pursuit ever since — first by attaining the highest qualifications, then applying what I learned to elite performers.

Academically, I attained a Bachelor of Sport and Exercise Science (anatomy, physiology, biomechanics) followed by a Master of Sport, Exercise and Health (First Class Honours), both from AUT – ranked in the top 1% globally for sport science. Along the way, I served as a primary researcher on a biomechanics study in the labs at the Sport Performance Research Institute New Zealand.

In practice, I have coached professional footballers, boxers, soldiers, and bodybuilders, alongside everyday people committed to their goals. In 2025, I was appointed Head of Strength & Conditioning at Auckland United Football Club, overseeing the physical performance of over 100 athletes. Furthermore, I was a Strength and Conditioning Practitioner at Athlete Development (AUT Millennium), and been a Personal Trainer since 2016.

I take pride in executing my work to the highest standard, thereby ensuring my clients’ efforts are never wasted. My approach is data-driven, with a first-principles mentality. I inform myself about the people I train as much as possible through pre-screening and needs analyses, followed by physical assessments, which tell me exactly how to train you as effectively as possible. Meaningful progress is hard work; your body needs a reason to adapt. I can only facilitate your success. You need to do the work. So bring the effort, and I will make sure it is not in vain.

Specialty
  • Hypertrophy & physique development
  • Strength & Conditioning
  • Periodisation & Program Design
  • Physical Testing & Assessment
  • Evidence-Based Training & Programming
Qualifications
  • Master of Sport, Exercise and Health (First Class Honours), AUT
  • Major: Strength & Conditioning
  • Thesis on the relationship between training specificity and periodisation
  • Bachelor degree Majoring in Sport & Exercise Science, AUT
  • Advanced Personal Training Certified (L4)
  • Precision Nutrition Certification
  • 10+ years of professional experience
AlbanyRob Willems

find us

Staffed hours

Monday: 10am - 7pm

Tuesday: 10am - 7pm

Wednesday: 10am - 7pm

Thursday: 10am - 7pm

Friday: 10am - 4pm

Saturday: 10am - 2pm

Sunday: Unstaffed

Public Holidays: Unstaffed

the team

Nigel White

Nigel White

Personal Trainer
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Molly Kerton

Molly Kerton

Membership Consultant
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Andrei Jenner

Andrei Jenner

Membership Consultant
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Izzie Griffiths

Izzie Griffiths

Club Manager + PT
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Hristina Mincheva

Hristina Mincheva

Personal Trainer
View more +

Rob Willems | Flex Albany

Get in touch

C3/65 Greville Road, Pinehill, Auckland 0632
09 307 7170
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